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Strategy & Design
We strategize and design narrative and documentary motion pictures for some pretty awesome businesses & brands in Omaha, Nebraska.
We want your business to grow, and we know that telling your stories with the language of cinema will forge emotional bonds and provide your audience with content that has real value so you can build an enduring relationship with your community.
Telling Stories
You can’t just create a pile of footage and figure out the story in the edit bay. Midland Pictures is more than that. We’re a decade of experience, a few fancy credits, and a history of hard work, passion, expertise, and authenticity - what we do gets results and you’re going to enjoy collaborating with us. We are a full-service video production and post-production company and have the tools, skills, and experience to handle any video project.
Building Brands
As filmmakers, we combine strategy, design, and execution to tell stories that align with the goals of your organization and the needs of your customers. If you’re speaking to us, you’re not where you want your business or brand to be and you know that powerful storytelling is what it’s going to take to get you there. You’re passionate about what you do, the service you provide, the product you KNOW has value, and you’re frustrated that you don’t have the awareness and community you know you need to get to your destination. We can help.
Because we’re a full-service video production & post-production company, we have the tools and expertise to Strategize, Design, and Execute the stories you want to tell.
You’re building a brand - let’s make it an exceptional experience for your audience.
Stories We’ve Told
GENERAL DODGE
Midland Pictures partnered with The Historic General Dodge House in Council Bluffs, Iowa to create an entirely new historical film to exhibit before tours of the Dodge House. Writer/Director Kate Ryan Brewer and Prodcer/Editor Matthew O’Brien researched numerous texts, books, letters, and documents to adapt General Grenville M. Dodge’s life story into a 20 minute film. Our goal is to see The Historic General Dodge House use this film to secure grant funding, increase donations from private citizens/non-profits/businesses, welcome more guests of all ages to tour the Dodge’s exceptional home, and inspire more youth to learn about our local and national history.
THE TOYMAKER
Midland Pictures partnered with the Omaha Summer Arts Festival and the Nebraska Film Association to produce a short documentary about Omaha, Nebraska based artist and toymaker Steve Baldwin of Baldwin Toys. Our goal was to produce a compelling, high quality, cinematic film that would not only be a tool to grow awareness and build community for Baldwin Toys but to bring new audiences and viewers to the Omaha Summer Arts Festival’s first ever livestream - due to COVID-19 the annual festival was cancelled for the first time, and the event organizers produced a livestream version of the fest to connect artists from all over the country with OSAF’s growing community.
MEADOWSWEET RANCH
Midland Pictures partnered with Kathy Boettcher of Meadowsweet Ranch in Spring Grove, Illinois to produce a short documentary that tells the story of how owner Kathy Boettcher became so passionate about all things equine and how that passion sets Meadowsweet Ranch apart from other boarding and training facilities in Northern Illinois.
The goal of this project is to build on the strong brand Meadowsweet already has - but to grow Awareness byeond just word of mouth in order to dramatically increase and convert leads for the THREE core components of her business: Horse Boarding, Lessons, and Camps.
Meadowsweet will use this video on their website, YouTube channel, and on their Facebook page. At key times thorughout the year, the video on Facebook will be boosted AND ran as a sponsored ad.
Because so many of Meadowsweet's leads are from potential customers who are already deeply immersed in all things equine, we decided to embrace a much lengthier video knowing their audience WANTS to get as much information as possible when it comes to where to get Lessons and where to Board their horses. Not only will they get some general info on what Meadowsweet Ranch offers, they'll get to meet Kathy and create an emotional bond and connection with her because she so clearly demonstrates her love and passion for horses.
ARBOR STREET STUDIOS
We partnered with Sharon Manhart at Arbor Street Studios to give everyone in Omaha the answer to the question, “Who’s painting all these signs?” Check out our short documentary to learn more about Sharon’s work, her business, and to see the signs she’s painted all over the Midlands. This video went viral in the Midlands and grew tremendous awareness for both Midland Pictures & Arbor Street Studios.
Midland Pictures saw their Facebook likes increase from roughly a dozen to well over 200 in a matter of days. This video amassed 15,000 views, 284 likes, and 126 shares, generating leads for both Midland Pictures and Arbor Street Studios, and bringing in new members to the Arbor Street Studios community.
STARS SCHOLARSHIP
The Council Bluffs Community Education Foundation collaborated with us to create a documentary-style short film & promotional spot for distribution on social media to grow awareness of the STARS Scholarship program - a program that “assists parents and custodial grandparents with college expenses that are beyond most financial aid packages.” The goal of this project was to dramatically increase the amount of applicants across Pottawattamie County in Western Iowa in order to assist as many students as possible and break the cycle of adult, low-income students having to choose between their financial responsibilities and their education.
OMAHA MUNICIPAL LANDBANK
OMLB has incredible stories of transformation to tell. They knew it, we knew it. When they acquired a dilapidated property in the historic Country Club neighborhood of Omaha, Nebraska and sold it to a first-time home owner with grand plans for renovating it, they knew they’d be making a positive impact. We designed a documentary-style film that not only captured the before and afters of the renovation but captured the impact that transforming a property like this has on the community.
These videos have been an important tool for OMLB to use in presentations, on their website and social media, to communicate the core values of their organization, and to create an emotional connection within their online community.
BROOKSIDE CHURCH
Midland Pictures partnered with Brookside Church to produce and post-produce a series of videos to serve as the foundation for their $2 million 2019 Capital Campaign. Manuel’s Story is a documentary-style film that tells the story of Manuel and his family’s time at Brookside and how important and meaningful a new Hispanic Sunday Service will be to his family and the Hispanic community in Omaha, Nebraska.
This video, unassisted by boosting or sponsorship, has garnered 4,000 views, 127 likes, and 37 shares on Facebook - greatly helping to spread awareness of the new Hispanic Service as well as creating a stronger emotional connection between Brookside Church, Brooksiders, and the Hispanic community.