Midland Pictures partnered with Kathy Boettcher of Meadowsweet Ranch in Spring Grove, Illinois to produce a short documentary that tells the story of how owner Kathy Boettcher became so passionate about all things equine and how that passion sets Meadowsweet Ranch apart from other boarding and training facilities in Northern Illinois.
The goal of this project is to build on the strong brand Meadowsweet already has - but to grow Awareness byeond just word of mouth in order to dramatically increase and convert leads for the THREE core components of her business: Horse Boarding, Lessons, and Camps.
Meadowsweet will use this video on their website, YouTube channel, and on their Facebook page. At key times thorughout the year, the video on Facebook will be boosted AND ran as a sponsored ad.
Because so many of Meadowsweet's leads are from potential customers who are already deeply immersed in all things equine, we decided to embrace a much lengthier video knowing their audience WANTS to get as much information as possible when it comes to where to get Lessons and where to Board their horses. Not only will they get some general info on what Meadowsweet Ranch offers, they'll get to meet Kathy and create an emotional bond and connection with her because she so clearly demonstrates her love and passion for horses.